BSH Hausgeräte GmbH has significantly enhanced its operational footprint in North America with the inauguration of a new refrigeration factory in Monterrey, Mexico. This development is pivotal as it marks the first time BSH has established a refrigeration production facility within the region, reflecting a major investment in local manufacturing capabilities.
Costing about 240 million euros, this new plant is strategically designed to manufacture large French Door Bottom Mount refrigerators, specifically catering to the tastes and demands of the North American market. The selection of Monterrey as the location for this factory underscores BSH’s commitment to tapping into local talent and resources, facilitating the creation of approximately 1,500 skilled jobs.
The factory stands out not just for its production capabilities but also for its commitment to sustainability. It incorporates state-of-the-art technologies such as photovoltaic systems to harness solar energy and advanced water conservation systems, setting a benchmark in eco-friendly manufacturing practices within the appliance industry.
Moreover, the facility is expected to boost BSH’s distribution logistics, allowing for faster and more efficient delivery of products across North America. This expansion aligns with BSH’s broader strategy to increase its market share and presence in key international markets, ensuring that they remain competitive in a rapidly evolving industry landscape.
For more details on this significant venture, visit the full press release here.